Since last autumn, Innovation Home’s strategy and brand have been updated to meet the changing needs of work and work environments. Now, one of the most visible steps has been launched: our new website.
“ We have put a lot of effort into developing both our strategy and our operations. The website was an important milestone for us, and we rebuilt it entirely as part of our system and overall development work. We wanted to improve functionality, usability, and the visual identity of our brand. The site will continue to evolve alongside us as work and needs change, ” says CEO Henri Hietala.
The new site reflects the direction that has been gathered under the slogan Room to Bloom. Written both together and separately, it conveys two important ideas: the functional space itself and the feeling that spaces create. In the visual identity, the old pink has been replaced by soft pastel tones, complemented by deeper shades to bring a sense of sophistication, while still preserving a touch of playfulness. Productive work needs both: intelligent space and emotional intelligence — exactly what the updated color combination communicates.
However, the website is just the beginning. Small changes will gradually become visible across everything we do, and the brand will continue to evolve together with our work and the feedback we receive.